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Berlinale and EFM Begin

Berlinale and EFM Begin



Beki Probst, EFM’s Director

This year’s attendance figures is on a par with 2010’s record-setting 300,000 admissions for the Berlinale (including the EFM, Talent Campus, Co-Production Market, and Direct from Sundance. Market attendance this year also be on par with 2010 if not greater. Last year 1,365 registered as buyers. There were 419 participating companies and a total of 6,450 attendees.

This year, the EFM has increased the number of 3D screens to meet growing demand. The market will have some 25 films on offer, including Michel Ocelot’s French animated film “Tales of the Night,” which screens in competition at the Berlinale. “Everyone is trying to see whether 3D works or not in their own field,”

Exhibitors from almost 50 countries have totally booked EFM exhibition spaces in the Martin-Gropius-Bau and the Marriott Hotel. “Considering the structural and technical changes facing the film industry, the EFM will continue to develop in order to meet the industry´s current needs,” says EFM director Beki Probst.

In 2011, the multitude of films on offer, among them numerous market premieres, will be presented in 33 state-of-the-art EFM cinemas. After a successful launch last year and the steady growth of the 3D sector, the Market will offer increased opportunities to screen in 3D.

Like in previous years, various EFM initiatives and partnerships will give participants additional networking and business opportunities. At the EFM Industry Debates, now in their fifth consecutive year, international film and entertainment industry experts will discuss current trends, challenges and perspectives. The EFM Industry Debates will take place from February 11-13, 2011 in cooperation with the international trades Screen International, The Hollywood Reporter and Variety.

The joint initiative with the European Documentary Network (EDN) “Meet the Docs”, which kicked-off in 2009 and successfully carried through to 2010, will be developed further in 2011. The main meeting point for the documentary industry will be the “Meet the Docs” stand in the Marriott Hotel. Here registered documentary filmmakers will have the chance to hold “mini doc screenings” for the first time.

The daily information sessions “Meet the Distributors” and “Meet the Makers” intend to facilitate targeted networking and exchange. All sessions will take place in the EFM Lounge in the Martin-Gropius-Bau.

The well-established “Straight from Sundance” sidebar will give international buyers the chance to screen the latest US independent films that will have just premiered at Sundance.

Now with a new focus, the series “German Cinema – LOLA@Berlinale” offers an exclusive look at the past year in German cinema. International industry participants will be presented with a selection of films nominated for the German Film Awards.

Further and detailed information about the EFM can be found on the website: www.efm-berlinale.de

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