Following her very successful work for Miss Dior Chérie a couple of years ago, that spawned an ad that became a YouTube sensation, it was reported late last year that Sofia Coppola was hired back for a new campaign for the fragrance, this time starring Natalie Portman.
Well, the ad has now landed at Tatler (via NataliePortman; view it below). The spot uses the iconic song “Je T’aime Moi Non Plus” by Serge Gainsbourg and Jane Birkin and features a lot of hazily-lit Portman looking fabulous in a Parisian apartment and, among other things, taking a bath while wearing sunglasses.
It’s not as whimsical or memorable as Coppola’s previous spot for Chanel and outside of Portman, seems like a million other fragrance ads, but is still worth a quick look. Next in acclaimed directors taking on ads for fashion houses? Darren Aronofsky has an ad for Yves Saint Laurent’s Perfume “La Nuit de L’Homme” starring Vincent Cassel hitting Europe next month.