IFP and Power to the Pixel have joined forces for the first-annual Cross-Media Forum NYC, taking place on April 19 at the Film Society of Lincoln Center’s Walter Reade Theater. The goal: “to bring together creative and industry from multiple platforms and act as the premiere incubator for cross-media talent by introducing exciting new projects to financiers and top brand leaders.”
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Full release below:
JEFF GOMEZ AND TY MONTAGUE TO HEADLINE IFP AND POWER TO THE PIXEL’S FIRST ANNUAL LINE-UP FOR CROSS-MEDIA FORUM NYC
New York, NY (March 28, 2011) – IFP and Power to the Pixel announced the program today for the first-annual Cross-Media Forum NYC. This day-long convergence will be held April 19, 2011 at the Film Society of Lincoln Center’s Walter Reade Theater. The 1st annual Cross-Media Ping Pong Tournament at SPiN NYC will kick off the event the night before, followed by case studies, conversations and networking opportunities on the 19th where attendees will meet top artists, new media pioneers and content creators from the day.
The line-up includes a number of media business leaders, funders and creative visionaries who will share their pioneering ideas on how to best navigate – and explode – the possibilities of the cross-media space. The goal of the program is two-fold: it aims to bring together creative and industry from multiple platforms (independent film, advertising, marketing, new media, design, publishing, gaming) , as well as act as the premiere incubator for cross-media talent by introducing exciting new projects to financiers and top brand leaders.
“IFP has always been seen as a conduit organization where creative artists, industry professionals and engaged audiences around the globe can come together and collaborate. It is mission-critical for our organization – and for the media sector at large – to foster community, access and creative opportunity across all platforms where great storytelling can thrive,” says IFP Executive Director Joana Vicente.
Power to the Pixel CEO Liz Rosenthal concurs that the Forum is the premiere space in the U.S. for storytellers, filmmakers and media organizations to discover “how to create, finance and distribute stories across media. The Forum holds a unique place in the landscape by ensuring that there’s a real connectivity and dialogue happening between both the artists and the industry around the importance of cross-media storytelling and engaging audiences in an increasingly fragmented world. We’re thrilled to be collaborating with IFP on this innovative new event and excited to be creating new connections with Power to the Pixel’s network of cross-media experts and U.S. talent.”
The day’s events will be led by innovators and experts working at the vanguard of the cross-media space and will include presentations by:
· Nina Bargiel: ARG writer/producer of MTV’s cross-media mystery series Valmont.
· Jeff Gomez: Transmedia storytelling guru, whose collaborations include work on James Cameron’s Avatar, Disney’s Pirates of the Caribbean, Microsoft’s Halo, Hasbro’s Transformers and Coca-Cola’s Happiness Factory.
· Ty Montague: One of Advertising Age’s top 10 creative directors in the business, Montague recently launched Co:, a brand story-led innovation collective focused on future-facing marketing ideas to create meaningful connections with consumers.
· Andrea Phillips: Founding member of the Transmedia Artists Guild, game designer and writer, Phillips is a writer on The Master’s Path, the ARG for HBO’s much-anticipated Game of Thrones, has created content for True Blood, and is Executive Producer of the massively collaborative project My Super First Day.
· Lance Weiler: Filmmaker & Story Architect of Sundance sensation Pandemic; founder of DIY Days and The Workbook Project
In addition to these innovators, the Cross-Media Forum will also showcase three new cross-media works in development. These live pitches will introduce industry and general audiences to ground-breaking work, as well as offer opportunities for collaboration, financing and launch strategy for the participating artists. The projects are:
The Lost Children: presented by Mark Harris, Writer/Director
Escaping her troubled, rich family, party girl Evelyn Hamilton joins The Lost Children death cult, where she comes to believe in her own mystical origin and powers, and that only her death can save the world from an ancient evil.
In Process: presented by James Milward, Executive Producer
In Process is a generative art documentary featuring groundbreaking artists who operate under the radar, creating beautiful work and social change through computer code. Video interviews are created along with commissioned open source code by the artists, enabling viewers to play and augment this codebase with the video creating an evolving narrative and gallery of art.
Ken Brady Now: presented by Aina Abiodun, Executive Producer
A fully immersive blend of real time events, ﬁction and non-ﬁction narrative, Ken Brady Now is a personality-driven cross-media experience designed to provoke and engage the resurgence of traditional American liberalism.
The first-annual Cross-Media Forum NYC’s sponsors include Wired as well as Vimeo, Audio Network, SPiN NYC and Festology.