Back to IndieWire

Roku to retail

Roku to retail

Roku, the early-adopter’s set-top box of choice, has managed a successful track record. On the device, you can get Amazon Instant Video, Netflix, Hulu Plus, and more… direct to the TV. One stumbling block in exposure: the Roku box was primarily a gadget you bought online. There hasn’t been an easy method for the casual brick-and-mortar shopper to pick up their own Roku, perhaps during a busy Saturday of shopping. Roku has been available in certain smaller chains, but no national big-box stores. Best Buy comes to the rescue, with a newly-announced deal to carry Roku devices. From a report by Home Media:

Roku, which manufacturers three media devices starting at $59.99, also sells units at BJ’s Wholesale Club, Fry’s Electronics and RadioShack. Prior to entering retail channels, Roku sold more than 1 million devices through its website.

With Best Buy reporting sluggish sales of connected TVs in its most recent fiscal quarter, lower-cost media players — in addition to connected video game consoles, laptops, tablet computers and Blu-ray Disc players — are considered prime conduits linking the Web to the living room TV.

All Roku players deliver streaming entertainment, including more than 100,000 movies and TV shows from Netflix, Amazon Instant Video and Hulu Plus (separate subscriptions required); live and on-demand sports from NBA Game Time and NHL GameCenter Live; music from Pandora, MP3tunes, MOG and Rdio; photo and video sharing from Flickr and Facebook; plus news and entertainment from myriad online sources.

“Customers can now grab a Roku off the shelf at Best Buy, take it home and be up and running, enjoying their favorite TV show, movie, music or sports team in just a matter of minutes,” said Roku founder and CEO Anthony Wood.

Sign Up: Stay on top of the latest breaking film and TV news! Sign up for our Email Newsletters here.

This Article is related to: Uncategorized and tagged

Get The Latest IndieWire Alerts And Newsletters Delivered Directly To Your Inbox