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SXSW iPOP | From Awards to Screenings to Parties; A Picture is Worth a Thousand Words

SXSW iPOP | From Awards to Screenings to Parties; A Picture is Worth a Thousand Words

With a parade of high profile guests this week, including the likes of Jake Gyllenhaal, Conan O’Brien and Jodie Foster, the SXSW Film Festival is far and away from its former status as a mere addendum to its older sibling, the Music Festival. In fact, longtime attendees at SXSW have marveled at its growth. In the first weekend, the cavernous Austin Convention Center was wall to wall people. There was a queue to go down the escalator leading from one of the many panels on the second floor and one had to sidestep down wide hallways. Giveaways, free food and happy hour abounded. If one wanted to just eat and drink after a heavy round of panels and screenings, then anyone could have at it…

Of course, the stars, crowds and spirited street life were but the public facade of SXSW (CNN even had its own cafe in downtown from where the network would broadcast updates from the fest, including its massive Interactive event that coincides with the film). Industry and locals alike made their way around to venues downtown and elsewhere in the Texas capital to screenings, and the event had some pick ups this week (and iW hears there are at least several forthcoming).

SXSW began Friday with Duncan Jones’ “Source Code,” but perhaps unofficially began the previous night at the Texas Film Hall of Fame Awards at the Austin Studios, organized by the Austin Film Society. SXSW organizers and other attendees made their way to the expansive grounds of the former airport for the event, which brought out another bevy of notables including Renee Zellweger, Rip Torn and John Hawkes.

Below are some images from the week (and more to come)…

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