Keira Knightley and Joe Wright have collaborated successfully on two solid pictures so far — “Atonement” and “Pride & Prejudice” — so is it any surprise that their latest project together, a spot for Coco Mademoiselle, would be a cut above the usually flaccid fashion spots?
The full length advert, directed by Wright and starring Knightley, has arrived and while it’s not gonna win any Oscars, it actually conjures some very real sexual tension — something a lot of these kinds of ads aspire to but never achieve. The sorta meta concept features Knightley zooming her way to a photoshoot on a futuristic motorcycle and deciding to seduce the photographer by slowly shedding her jumpsuit. It’s actually pretty well-handled even if Joss Stone‘s cover of “It’s A Man’s Man’s World” is kind of terrible; but hey, it helps get the steam rising, so kudos for that.
You check out the full commercial below and this fall Wright/Knightley will once again work together on “Anna Karenina” that currently has Aaron Johnson and Jude Law circling.