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Crackle steps it up with new app

Crackle steps it up with new app

Sony’s online video service, Crackle, has been slowly and quietly getting its stuff together with a combination of Sony-owned movies, TV shows, and original Web content. The service has not captured the attention of the American public in quite the way a competitor like Hulu has, but that is something Crackle plans to change. One of the first steps, is in the introduction of the first-ever Crackle application for iPhone and iPad. You now have a free way to watch Hollywood movies and TV shows on your Apple device, for free (Hulu Plus requires a monthly fee). Plus, there are many top-notch properties online available on Crackle, and not available on Hulu or Netflix Watch Instantly. Here are some more details from a Hollywood Reporter item:

Sony Pictures said Monday it has released iPad, iPhone and iPod apps for its Crackle Web site, which offers hundreds of TV and movie titles for free viewing on-demand with ads.

Crackle’s content includes movies from Columbia Pictures, TriStar Pictures, Screen Gems and Sony Pictures Classics, all Sony-owned labels. The site competes with Hulu, owned in part by NBC Universal, Fox and Disney.

The movies and TV shows at Crackle are uncut, though they are interrupted for quick commercial breaks that cannot be fast-forwarded.

Some of the content the site was featuring prominently on its Web site Monday included the TV shows Seinfeld and Married … With Children and the movies 21, The Last Picture Show, Flatliners and The Da Vinci Code.

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