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U.S. Distributors are Popping Up like Mushrooms: Red Flag Releaseing

U.S. Distributors are Popping Up like Mushrooms: Red Flag Releaseing

At the Toronto Film Festival 2010, 22 new U.S. distributors picked up films. Most of them have not been heard of since, and the distribution landscape is undergoing great changes. Some of the 22 are still around. For example, Red Flag Releasing LINK just acquired We Were Here, which premiered at Sundance and then went to the Berlin Film Festival. It will distribute the film in partnership with the filmmakers David Weissman and Bill Weber, The Film Collaborative, New Video and PBS’ Independent Lens, creating a release pattern fitting for this incredibly moving look into the tragedy and eventual triumph of a community organizing to respond to the AIDS epidemic. The film’s release will include theatrical, OnDemand, DVD, digital download channels, and television (in spring 2012), as well as an educational/non-theatrical outreach component through New Yorker Films. The film’s worldwide producer’s rep Jonathan Dana and TFC’s Orly Ravid orchestrated the deals.

Anne Thompson
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We Were Here is the first documentary to take a deep and reflective look back at the impact of the AIDS epidemic in San Francisco when it was first identified 30 years ago this year. It explores how the City’s inhabitants were affected by, and responded to the calamitous epidemic. We Were Here reaches beyond San Francisco and the human toll of AIDS itself. It is an inspirational film that speaks to the human capacity of individuals to rise to the occasion, and to the incredible collective power of a community coming together with love, compassion, and determination.
“We Were Here” richly deserves the first class treatment it will receive across all windows and platforms – a real ‘Distribution 2.0’ strategy in action. We couldn’t be happier,” said Dana.
“I felt strongly that this film needed to be made by someone who’d lived through the onset of AIDS – the horror, and beauty – of those years. So it’s deeply gratifying to have partners in distribution who fully share my passion that this history not be forgotten.” said Weissman.
“We are proud to be releasing this powerful film. It is an affirmation of the community’s great strides over the last 30 years, and honors the many friends we’ve lost along the way,” said Paul Federbush of Red Flag Releasing.
“We were deeply moved by We Were Here at its premiere, when we committed to helping David and Bill reach a larger home audience through digital and DVD release,” said Mark Kashden, V.P. Acquisitions, New Video. “We look forward to working with such capable partners on a successful campaign.”
“Independent Lens is extremely pleased to present the television premiere of David Weissman’s deeply moving, seminal film,” said Lois Vossen, Independent Lens Series Producer. “We Were Here is a brave testament to millions of Americans who suffered from HIV AIDS, and to the extraordinary men and women who cared for them. Like The Times of Harvey Milk, this unflinching, important film will become a touchstone for future generations looking to understand this historic time.”

About Red Flag Releasing
Red Flag Releasing (RFR) is an independent film distribution company formed by Paul Federbush and Laura Kim, and NY-based producer Ron Stein. Federbush and Kim, as senior executives at Warner Independent Pictures, worked on the acquisition and release of such films as Oscar®-winning documentary March of the Penguins, as well as Oscar®-nominated films Good Night, and Good Luck and Paradise Now. Federbush also acquired and worked as a production executive on Oscar®-winning film Slumdog Millionaire. As a marketing consultant, Kim has spearheaded the marketing and awards campaigns for films such as the Oscar®-nominated Restrepo (National Geographic Entertainment) and helped execute the PR campaign for Winter’s Bone (Roadside Attractions). RFR’s first release, 8: The Mormon Proposition was recently nominated for a GLAAD Media Award for Best Documentary.

About The Film Collaborative
The Film Collaborative (TFC)—the first non-profit devoted to distribution education and facilitation for independent film. We offer a full range of affordable educational, distribution and marketing services to independent filmmakers looking for distribution sustainability and to reach traditionally underserved audiences. Launched in early 2010 TFC has already provided its services to more than 75 independent films, such as Sundance Award Winners We Live in Public, GasLand and Undertow, and SXSW Award Winners Made in China and Weekend.
About New Video
Celebrating its 20th anniversary in 2011, New Video is a leading entertainment distributor and the largest aggregator of independent digital content worldwide. Headquartered in New York City, with an international presence in 45 territories, the company delivers feature films, TV programs and web originals via digital download, streaming media, video-on-demand, Blu-ray and DVD. New Video streamlines the distribution and marketing process for filmmakers, producers and brand partners to bring a wide variety of fresh content to new audiences. The company’s library includes original TV series and movies from A&E®, HISTORY™, and Lifetime®, unforgettable games and trophy sets from Major League Baseball®, storybook treasures from Scholastic®, award-winning documentaries from Docurama Films®, Arthouse Films, and Plexifilm, next-gen indies and web hits from Flatiron Film Company® and festival picks from Tribeca Film. New Video is proud to distribute the 2011 Oscar®-nominated films Gasland, Waste Land and, on digital, Restrepo.

About Independent Lens
Independent Lens is an Emmy® Award-winning weekly series airing on PBS. The acclaimed anthology series features documentaries and a limited number of fiction films united by the creative freedom, artistic achievement, and unflinching visions of their independent producers. Independent Lens features unforgettable stories about unique individuals, communities, and moments in history. Presented by the Independent Television Service (ITVS), the series is supported by interactive companion websites and national publicity and community engagement campaigns. Independent Lens is jointly curated by ITVS and PBS, and is funded by the Corporation for Public Broadcasting, a private corporation funded by the American people, with additional funding provided by PBS and the National Endowment for the Arts. The series producer is Lois Vossen.

Press Contact:
Michael Lawson, mlawson2 AT, 213-280-2274
Guido Götz, Mark Pogachefsky, MPRM Communications, ggotz AT, 323-933-3399
Photos and materials available at:
Red Flag Releasing:
Paul Federbush, paul AT, 213-999-9722

We Were Here, Jonathan Dana, The Film Collaborative, Independent Lens, New Video, Red Flag Releasing, Paul Federbush, Laura Kim, Mark Pogachefsky

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