While many Hollywood insiders are happy with Janice Min’s revamped weekly print edition of The Hollywood Reporter, and the site’s online traffic continues to surge, I still wonder about the underlying economics of the whole enterprise. (The NYT’s David Carr basically drinks the Koolaid.) Both former Us Weekly editrix Min and former Vanity Fair exec Richard Beckman come from the world of high circulation New York glossy magazines and luxury advertising. That’s the model they are chasing.
But small circulation, inside-Hollywood-beltway trades are another matter, and may require, in this day and age, lower overhead than THR is trying to maintain.