Comcast has announced the winners of its first-ever On Demand Awards, which honors the most-watched content from the cable powerhouses VOD service. Perhaps to no one’s surprise, the Top 3 indie movies come from Magnolia Pictures and IFC Films. From an indieWIRE report on the awards:
Of the top three VOD indie titles, two were Magnolia’s: “All Good Things” and “Centurion.”
Magnolia president Eamonn Bowles says he wasn’t surprised.
“I’m incredibly presumptuous,” he told indieWIRE. “I expected [the win].”
He’s got a point. Although Andrew Jarackei’s “All Good Things” only earned $367,000 in domestic ticket sales last year, Bowles said it earned $4 million from VOD and that Neil Marshall’s “Centurion” was similarly successful. (Xfinity declines to release the revenue or download numbers behind the winning films.)
Magnolia’s strategy calls for releasing all titles on VOD before going theatrical. So far, Bowles says, the method’s paid off.
“This year, we’ve already had enormous success with ‘Black Death’ and ‘13 Assassins, he said. “[VOD] takes a lot of risk out of distributing theatrically. In fact, the VOD revenue gives us the chance to theatrically release the films. But the theatrical component plays a very important part. Our films are viewed as films that are of theatrical quality. That’s vital.”
The other indie title in the list, is The Killer Inside Me, from IFC Films. Click here for winners in other film and television categories.