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Xfinity TV’s On Demand Awards Dub Magnolia Films King of Indie VOD

Xfinity TV's On Demand Awards Dub Magnolia Films King of Indie VOD

Magnolia Films was the reigning indie distributor at Comcast’s first-ever Xfinity TV On Demand Awards, which recognizes the most-watched films, television shows and musical acts on VOD. Of the top three VOD indie titles, two were Magnolia’s: “All Good Things” and “Centurion.”

Magnolia president Eamonn Bowles says he wasn’t surprised.

“I’m incredibly presumptuous,” he told indieWIRE. “I expected [the win].”

He’s got a point. Although Andrew Jarackei’s “All Good Things” only earned $367,000 in domestic ticket sales last year, Bowles said it earned $4 million from VOD and that Neil Marshall’s “Centurion” was similarly successful. (Xfinity declines to release the revenue or download numbers behind the winning films.)

Magnolia’s strategy calls for releasing all titles on VOD before going theatrical. So far, Bowles says, the method’s paid off.

“This year, we’ve already had enormous success with ‘Black Death’ and ’13 Assassins, he said. “[VOD] takes a lot of risk out of distributing theatrically. In fact, the VOD revenue gives us the chance to theatrically release the films. But the theatrical component plays a very important part. Our films are viewed as films that are of theatrical quality. That’s vital.”

Below is the full list of winners.

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Indie Movie:
“All Good Things” (Magnolia)
“The Killer Inside Me” (IFC)
“Centurion” (Magnolia)

Overall New Release Movies:
“The Hangover” (Warner Brothers)
“The Blind Side” (Warner Brothers)
“Couples Retreat” (Universal)

Action Movie:
“Taken” (20th Century Fox)
“The Book of Eli” (Warner Brothers)
“Avatar” (20th Century Fox)

Comedy Movie:
“The Hangover” (Warner Brothers)
“Couples Retreat” (Universal)
“He’s Just Not That Into You” (Warner Brothers)

Drama Movie:
“The Blind Side” (Warner Brothers)
“Gran Torino” (Warner Brothers)
“Twilight” (Summit)

Horror Movie:
“1408” (Warner Brothers)
“The Last House on the Left” (Universal)
“The Wolfman” (Universal)

Kids/Family Movie:
“Alvin and the Chipmunks” (20th Century Fox)
“Night at the Museum” (20th Century Fox)
“Alvin and the Chipmunks: The Squeakquel” (20th Century Fox)

Overall Artist:
Chris Brown

Country Artist:
Taylor Swift
Carrie Underwood
Rascal Flatts

Hip Hop Artist:
Lil Wayne
Bow Wow

Pop Artist:
Michael Jackson
Justin Bieber
Britney Spears

R&B Artist:
Chris Brown

Rock Artist:
Green Day

Overall TV Series:
“South Park” (Comedy Central)
“Entourage” (HBO)
“Sex and the City” (HBO)

Comedy TV Series:
“South Park” (Comedy Central)
“Entourage” (HBO)
“Sex and the City” (HBO)

Drama TV Series:
“The Sopranos” (HBO)

Reality TV Series:
“Intervention” (A&E)
“Survivor” (CBS)
“Real World” (MTV)

Overall Kids Series:
“SpongeBob SquarePants” (Nickelodeon)
“Tom and Jerry” (Cartoon Network)
“Caillou” (Sprout)

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