As I wrote yesterday, my family and I had an all-too-brief trip to Atlanta this past weekend for a family wedding, but we did get to see the Fox Theatre and another of the
city’s major attractions, the World of Coca-Cola. It’s no secret that the 125-year-old soft drink was created in Atlanta, but you might be surprised how interesting it is to explore Coke’s long and fabled history. (It helps if you’re suckers for vintage advertising memorabilia like my wife and me.)
The first room you enter on the tour is packed with Coca-Cola artifacts, small and large, but the one that really caught my eye was a framed cardboard standee of—
—Clark Gable and Joan Crawford holding glasses of Coke, circa 1933. Later on the tour we saw a smaller but equally impressive standee featuring Jean Harlow. (Decades later this piece was featured on a collector’s card.)
This image of Harlow doesn’t appear to be from her MGM period, and that suspicion is confirmed by a magazine ad I found online in which she is identified as a “Howard Hughes star,” pegging her to Hell’s Angels (1930).
Clearly, Coca-Cola had an ongoing relationship with MGM in the early 1930s, as evidenced not only by the ads on display in Atlanta, but a famous color photo taken as a magazine ad on the set of Dinner at Eight (which even includes director George Cukor) and a series of metal trays that were sold to the public featuring such stars as Madge Evans, Frances Dee, Johnny Weissmuller and Maureen O’Sullivan.
You can find those trays now and then at antique shows or online, but know that the one featuring the Tarzan stars has been widely reproduced in recent years; don’t pay an arm and a leg for a knockoff.
Over the years, stars endorsed a wide variety of products, and you can easily find vintage magazine ads featuring virtually every name actor from the silent era onward. But major pieces like the ones in the Coca-Cola museum are not only rare—especially in pristine condition—they’re gorgeous.
Meanwhile, if you want to take a virtual tour of the World of Coca-Cola, click HERE There’s a smaller version of the museum in Las Vegas, as well.
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