In Nikki Finke’s intro to her own press release (below), she declares that she dreamed up Paramount Digital/Liquid Entertainment’s Deadline Hollywood Game, which purports to reflect the real, nasty Hollywood, while reminding that she doesn’t cover video games. LA Observed tracks responses to this breaking Deadline news. And here’s @johnaugust:
“Such a great day to announce Nikki Finke’s new Facebook game, since everyone’s already talking about journalistic integrity.”
One of the enticements to register for the game early is a Hollywood Mogul Swag Bag. I’m sure the game will help to promote Deadline, maybe even generate some cash. But will it enhance Finke’s credibility? In the release she describes her own site in glowing terms:
“Just like the internationally known website filled with entertainment news and rare candor on which it is based, the ‘Deadline Hollywood Game’ introduces the real Hollywood where power, relationships, and influence are as important as money (and sometimes more so).”
FOR IMMEDIATE RELEASE
NIKKI FINKE’S DEADLINE.COM, PARAMOUNT DIGITAL ENTERTAINMENT, AND LIQUID ENTERTAINMENT SET SUMMER 2011 RELEASE FOR ‘DEADLINE HOLLYWOOD GAME’ ON FACEBOOK
THE NEXT GENERATION INNOVATION WILL PREMIERE
WITH AN INVITATION-ONLY ONLINE LAUNCH
LOS ANGELES, CA (July 19, 2011) — Nikki Finke’s Deadline.com, Paramount Digital Entertainment, and Liquid Entertainment announce the upcoming release of the ‘Deadline Hollywood Game’ on Facebook this summer. True to Deadline.com’s mission to report on the inner workings of the entertainment business, this new Facebook game allows players to experience what it really takes to make it in Hollywood. The ‘Deadline Hollywood Game’ is designed for wannabes and showbiz moguls. It also becomes the first game of its kind to incorporate real-time breaking news that influences gameplay.
Just like the internationally known website filled with entertainment news and rare candor on which it is based, the ‘Deadline Hollywood Game’ introduces the real Hollywood where power, relationships, and influence are as important as money (and sometimes more so). The game employs the same mixture of street smarts and dumb luck to make it in The Industry by allowing players to choose one of several career paths – actor, screenwriter, producer, director, agent, studio executive – leading to success or ruin.
In the real Hollywood where information is major currency, the more you know about the business the better you can maneuver. So the ‘Deadline Hollywood Game’ will usher in the next generation of Facebook play by incorporating Deadline.com’s real-time breaking headlines to influence actions and reputations – with the effect of making the game as unpredictable as filmmaking itself.
Thomas Lesinski, President of Paramount Digital Entertainment, said: “To capture the essence of the inner workings in Hollywood, this game incorporates actual entertainment news feeds as reported by Deadline.com which is an innovative next step for the Facebook game platform. There is nothing in the marketplace today that comes close to this level of authenticity.”
The ‘Deadline Hollywood Game’ will launch this summer with invitation-only play by select showbiz insiders. Facebook users can pre-register at deadline to be among the first people to know when the game goes live and to be entered to win a Hollywood Mogul Swag Bag. Additionally, 40 runners-up will win a pair of movie tickets courtesy of Hollywood Movie Money.
Like every new ambitious arrival in Hollywood, players will begin on the bottom rung. “I started thinking about creating a realistic Hollywood game about three years ago, and I kept coming back to the many interviews that began, ‘I arrived in town with $50 bucks in my pocket and lived in my car while I looked for that first job,” said veteran journalist Nikki Finke, who is President, Founder, and Editor-in-Chief of Deadline.com. From there, players try to run the town before they’re run out of town. Driven by relentless ambition, some well-played moves and successful movies, plus a big set of cojones, game users can manipulate situations to catapult themselves from anonymity to celebrity readying an Oscar acceptance speech. Along the way, they’ll find that the ‘Deadline Hollywood Game’ utilizes the same pithy intel and snark about The Industry as the website, with quips like “If you want to make it in Hollywood, move to New York” and “If you want to get a screenplay made, write a novel.”
Noted Finke: “The ‘Deadline Hollywood Game’ will allow experienced gamers, real-life Hollywood players, movie fans, and casual users to truly experience the grit, intrigue, and rivalry of the Hollywood industry. And just like the real town, this game is not for every schmo — only the strongest will survive.”
Liquid Entertainment, an award winning development studio, worked with Nikki to develop the gamed based on her idea. Paramount Digital Entertainment is publishing and distributing the ‘Deadline Hollywood Game’ this summer. Paramount Digital Entertainment recently won four awards at the 2011 E3 for its upcoming multiplatform STAR TREK game in stores in 2012. [Deadline.com does not report on the digital gaming industry and does not cover Liquid or Paramount Digital.]
“Deadline Hollywood Game has been an exciting project for us,” said Holly Newman, Chief Executive Officer of Liquid Entertainment. “Being able to do live updates to the game’s content to incorporate the real headlines from Deadline.com means that players will be able to stay connected to the real Hollywood while trying to conquer the virtual one.”
“No media outlet is more plugged into the behind-the-scenes of Hollywood business than Deadline.com, which sets the agenda for news and opinion,” commented Jay Penske, CEO of Deadline.com’s parent company PMC. “With real time news updates, there is no better way to experience Hollywood than through a game based on the website.”