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A feature-length documentary about the commodification of the body and the marketing of unattainable beauty around the world.
The film will explore the influence that corporations have on our perceptions of ourselves, showing how mass media, advertising and several industries manipulate people’s insecurities about their bodies for profit. The preoccupation with physical beauty is as old as time; what is different today is the central role that the pursuit of the perfect body has taken. It has become our new religion. Everyone is affected: boys, girls, women and men from Los Angeles to Tokyo, passing via Mumbai. “The Illusionists” will examine the historical roots and the economic motives behind the marketing of unattainable beauty.
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Writer/Director/Producer: Elena Rossini
Producer: Emmanuel Ryz
About the Production:
“There is a war being waged against our bodies – in the name of corporate profits. What really intrigues me is that happy people are considered “bad consumers” by advertisers and marketers. There are studies that show that sad people are bigger spenders. And thus various industries prey on people’s insecurities and manufacture desires and goals that are very difficult – if not impossible to attain. There’s endless consumerism built around that.” — Elena Rossini
The film is currently in production, fundraising.
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