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Patricia Martinez de Velasco’s Debut Film Opens LALIFF July 17

Patricia Martinez de Velasco's Debut Film Opens LALIFF July 17

LALIFF’s 15th Anniversary Opening Night Gala Celebration will take place on Sunday July 17 at the Egyptian Theater in Hollywood, California. Produaced by Beverly Hills and Mexico City based production company La Banda, this family comedy is the directing debut of Patricia Martinez de Velasco ♀ ♀ ♀ !

A true comedy about a family AQUI ENTRE NOS (BETWEEN US) explores the twists and turns that family relationships experience over time. Jesus Ochoa’s performance as Rodolfo Guerra, the patriarch of the family, won him the Best Actor Award at the Guadalajara International Film Festival. Rodolfo feels that the family sees him as a necessary evil. He knows that they need him but he mostly gets in the way of their lives. Humorous at every step, Rodolfo breaks from the family routine and finds himself as a stranger in his own home. As he begins to untangle the intrigues and lies which he has been living with, he begins going deeper to discover the truth. Funny from beginning to end, the film is a War of the Roses with a mariachi band, love and the everlasting feeling that life will turn out OK. The cast includes Carmen Beato as wife Miriam, Diana García as the eldest daughter Sofia and Giovanna Zacarías as Cecilia; among others. AQUI ENTRE NOS (BETWEEN US) is produced by Roberto Sneider and Patricia Martínez de Velasco.

Patricia Martínez de Velasco was born in Mexico City. She directed shorts and documentaries that have been invited to national and international film festivals. She is the author of the book “Directoras De Cine: Proyección De Un Mundo Oscuro” (“Women Directors: Projection of a Dark World”), edited by the Mexican Institute of Cinematography and the CONEICC. She also directed “La Vaquita Marina” (“The Little Cow”), produced by Pronatura and México Desconocido and won the First Prize in the Third Biennial of Video. Patricia Martinez de Velasco is an accomplished award winning commercial director and some of her work is now included in the permanent collection of the Department of Film and Media in the Museum of Modern Art, New York.

“We are thrilled to open our festival with a delightful feel-good movie, once again an Opera Prima and yet again by a female director Patricia Martínez de Velasco” said Marlene Dermer, LALIFF Executive Director, Programmer and Co-Founder. “This keeps with our mission of exposing new talent and voices to our community and the industry” she concluded.

Announced previously, during the Opening Night Gala Celebration, LALIFF will present its 14th Gabi Lifetime Achievement Award to Academy Award® winner Guillermo Navarro in recognition of his visionary excellence in cinematography. The “Gabi” was created in 1997 to honor legendary Mexican cinematographer Gabriel Figueroa, the first Mexican cinematographer to be nominated for an Oscar® for his work in Night of the Iguana. The event will take place at the Egyptian Theater on Sunday July 17, 2011 at 6:00 PM. Red carpet arrivals start at 4:00 PM.

A limited number of tickets for LALIFF’s Opening Night Gala Celebration on July 25 will be available for sale at the price of $75 at The admission ticket includes: the Gabi Award Ceremony, Special Film Screening of AQUI ENTRE NOS (BETWEEN US) and the Celebration. Admission tickets to regular screenings are also available online at $12 with a $2 discount to LALIFF members. Metro riders may purchase general admission tickets with a $1 discount at the festival’s box office. For more information, to purchase tickets and to see the list of films and countries represented, please visit

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For interviews, audiovisual aids, and other press inquiries please contact:

Press Contact:
LALIFF PR Manager General & International Media
Jasmin Espada
Press AT
Tel: (818) 521-3807

LALIFF Press Office Coordinator
Conny Quintanilla
PressOffice AT
Tel: (323) 446-2770

LALIFF PR Manager for Spanish Media
Daniel Morales
spanishpress AT
Tel: (310) 775-1681

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