Jon Stewart takes on the much-talked about, wild-eyed photo of Michele Bachmann on the cover of Newsweek, and uncharactertically overlooks the most crucial point: the cover was meant to generate the flood of attention it’s getting now. Newsweek editor Tina Brown doesn’t just go trolling for buzz; she knows how to generate it. Do you think she didn’t realize people would be talking about her Diana-at-50 recreation? She knows exactly what she’s doing.
Of course, we know that campaigns are more than half cosmetic, so every photo has political repercussions no matter what the intention. But Stewart is right when he says of the picture (not photoshopped, just a shot of Bachmann caught at a bad moment) that there’s no need to “make Bachmann look crazy – and that’s what her words are for.” He comes up with some prime examples.
Here he is: