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David Fine on “More Thoughts On Crowdfunding Campaigns”

David Fine on "More Thoughts On Crowdfunding Campaigns"

This past week, we’ve had a lot of input from filmmakers who have used the IndieGoGo crowdfunding platform. Filmmakers have been sharing techniques and best practices on what made their campaigns a success. It’s a practice we hope will continue for all filmmakers, across all platforms, utilizing a wide range of tools. Let’s figure this out, together.

Today is no exception. Although a lot has already been said on the subject, there is still more that can be added about how to make crowdfunding really work for your film.


Make sure the trailer for your film is strong
We waited to put up our Indiegogo page until we were all really happy with the trailer. For many it was the first thing they saw of a project that they had been hearing about from us for quite some time. I think asking for small donations from friends in the same breath as showing them the first thing they’ve seen of your project will create more donations.

Don’t worry about setting your goal low
We were worried that people would see we got to our goal and stop giving. But they didn’t. It’s better for your $ and your morale to set a goal you think you can reach. That’s how we left this experience feeling anyhow.

Make your crowdfunding efforts a way to boost team morale
Keep full control of our project through crowd funding has been a blessing. But honestly, a big part of the boost that we got from IndieGoGo was morale. I had been cutting the film for 9 months and we were not yet in a festival. Having people respond so positively to our trailer, so positively in some instances that they donated money, that felt great and really re-energized me at a time when I was running out of gas.

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