Ah, character banners. One of the weirder ways of building anticipation for movies, ignoring that a lot of them are faceless brands where most of the characters are interchangeable. Sometimes, you get stuff like “Harry Potter,” where even non-fans are aware that Professor Snape is a supporting wizard character with bad hair. Most of the time, it’s a supporting player from something like “Jonah Hex” or “Brick,” where even the people who saw those movies are wondering, “Wait, which one is the guy with the hat? Weren’t there a couple of hat people? And this woman with the cigarette, which one is she? Okay, that one guy wasn’t even in this movie.”
While there’s a little more visibility in relation to the “Harold And Kumar” series, we doubt these films are so pervasive within the filmgoing culture that either Harold or Kumar are popular enough to stand on their own. That’s still the gamble that Warner Bros. is taking with these new posters from “A Very Harold And Kumar 3D Christmas,” which, taken on their own, makes it look like they’re selling totally unrelated movies, one about an Asian businessman on a shooting spree, another about an Indian pyromaniac, and… wait a second, is Doogie Howser holding a dildo?
“A Very Harold And Kumar 3D Christmas” hits theaters November 4th.