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Media Watch: Couric’s Soft ABC Debut, LA Times Layoffs, Nicole Miller’s Ads Move 100% Online

Media Watch: Couric's Soft ABC Debut, LA Times Layoffs, Nicole Miller's Ads Move 100% Online

Katie Couric will make her debut on ABC News by interviewing Sarah P… Sarah Jessica Parker, that is, which THR calls a soft launch for the news anchor, who made a heavily scrutinized move from to ABC from CBS last June. This position with ABC News will allow her time to develop her daytime talk show, Katie, which will air sometime in September.

-The LA Times started its Labor Day weekend by laying off thirty employees, MediaBistro reports. “Killing jobs is probably not the best way to celebrate a holiday that honors the labor movement and the American worker. But Tribune Co., parent company of the LA Times, isn’t exactly known for their good timing.”

Nicole Miller, the New York fashion designer, whose clothes have appeared in ads for top glossies (Vogue, Elle, Harper’s Barzaar) will shift its whole marketing budget online, Bud Konheim, the CEO of the brand, told the NY Post. “A year ago, we were basically doing zero online,” he said. Now they will market on social-networking sites as well as fashion blogs, like Polyvore and Who What Wear. Nicole Miller isn’t the first to shift to the internet, but this abrupt and complete shift might signal a larger digital migration of fashion advertising writes the Post’s James Covert.

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