Paramount Pictures has been pretty savvy in their promotional push for “Young Adult.” They learned a lesson from the hard to maintain early heat of Jason Reitman’s last film “Up In The Air,” and avoided the festival circuit, favoring pop up screenings in fairly random cities, with Reitman, screenwriter Diablo Cody, and co-star Patton Oswalt taking part in post-screening Q&As. The low-key strategy worked last year, with Paramount taking home two Oscars for “The Fighter,” another film that also avoided the festival circuit in favor of a later season release.
Now, with less than two weeks to go until “Young Adult” hits theatres on December 9th (in limited release, going wider December 16th), a fascinating Japanese poster for the film has been released. The poster features a fractured Charlize Theron, combining five different Theron pictures into one jagged image. In the film, Theron plays a recently-divorce young adult fiction writer who returns to small-town Minnesota where she grew up, looking to rekindle a romance with her ex-boyfriend, who is now married with kids.
In the trailer and clips we’ve seen so far, Theron is shockingly frank with everyone around her, describing her intentions to steal her ex (played by Patrick Wilson) away from his wife. She is also smart enough to add the slightest bit of charm, or at the very least hold back her hatred, when it serves her. The several aspects of Theron’s cruel, cynical and incredibly false persona shine through in the poster, which depicts her as five separate people, all fighting for control of the individual. It’s a really great example of interesting promotional material that perfectly reflects the tone of a film, rather than just throwing a bunch of big heads onto a one-sheet.
A handful of new pictures from the film have arrived as well. They include the first clear look at Patrick Wilson’s wife, played by Elizabeth Reaser (aka Esme Cullen, Edward’s surrogate mother in the “Twilight” films), and more shots of Oswalt and Theron. We’re pretty excited for this one, and quite curious to see how audiences (and critics) will respond to this dark character piece in December. [HeyUGuys/Collider]