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Media Watch: Huffington Post’s Worth Exceeds AOL, More on Google YouTube, Madoffs on 60 Minutes

Media Watch: Huffington Post's Worth Exceeds AOL, More on Google YouTube, Madoffs on 60 Minutes

– Chalk one up to Arianna Huffington. A study from General Sentiment shows that in 2011 The Huffington Post brand is worth $358 million versus AOL’s $156 million in terms of “Impact Media Value,” reports Forbes. “Impact Media Value” is the exposure, both positive, negative, and neutral, of a media brand.

– Popular print magazines and papers from the likes of the Wall Street Journal, Vice, the Onion, and Hearst’s Seventeen, Popular Mechanics, and Harper’s Bazaar will find outlets through almost 100 Google YouTube channels run by print executives, media moguls, production companies, and celebrities. These free content channels mark Google’s attempt to distrupt the powerful television market, according to MediaBistro, with an intent to finally be streamed onto a traditional television set.

– The first interview with the wife and son of Bernard Madoff on 60 Minutes boosted the show to exceptionally strong ratings on Sunday night. Though Andrey and Ruth Madoff said they would not profit from a tell-all book about his family Truth and Consequences: Life Inside the Madoff Family by Laurie Sandell, Yahoo reports that Andrew Madoff will profit indirectly, because his fiancee Catherine Hooper helped to spearhead the project, which is largely based on interviews with Andrew and Ruth Madoff.

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