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The Well-Done Trailer for ‘W.E.’ Begs the Question: Is It Really That Bad?

The Well-Done Trailer for 'W.E.' Begs the Question: Is It Really That Bad?

The Weinstein Company have taken their sweet time to deliver a trailer for Madonna’s period romp “W.E.” And who can blame them? Following its disastrous premiere at Venice and its chilly reception in Toronto the film’s gone quiet — and the film’s Oscar qualifying run begins in three weeks.

During that time, it seems that the company’s put a lot of thought in how to make this thing look good. Because, guess what? It does. Or at least, not half bad.

Here, it looks like a shiny if conventional melodrama, not the howling disaster critics have pegged it to be. (The Playlist went so far as to give it an F: “The film can’t be redeemed.”)

So what makes the trailer so darn compelling? Well, for starters it looks Technicolor gorgeous, as lensed by talented DP Hagan Bodanski (“The Lives of Others”). And the acting snippets appear solid, with Brit Andrea Riseborough displaying great confidence (and one fine American accent) as Wallis Simpson, the American divorcee for whom King Edward VIII gave up the throne. That she’s backed by Abbie Cornish, James D’Arcy and a wealth of British talent, all of whom make appearances, only bolsters the sense that this is a well-acted affair.

However, what’s been mosty widely attacked in the wealth of negative reviews has been the script written by Madonna and Alek Keshishian, which is accused of abundant cliches and clunky exposition. Unsurprisingly, no howlers made their way into the 2:30 trailer.

Have a look at what The Weinstein Company conjured up below. Do you think it really looks that bad? Let us know in the comments.

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