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Dutch Magazine Calls Rihanna “The Ultimate N*gg*b*tch” & Then Says It Was Meant As A Joke

Dutch Magazine Calls Rihanna "The Ultimate N*gg*b*tch" & Then Says It Was Meant As A Joke

Oh boy… file this one into that thickening file we labeled “the black experience in Europe.”

I lifted the below from our friends at the Afro Europe blog:

In an article published in the latest issue of Dutch fashion magazine Jackie, the magazine offers a little advice on how to dress like Rihanna without looking like the “ultimate niggerbitch.” That’s right. No typo there. Check out the full English translation below:

“She has street cred, she has a ghetto ass and she has a golden throat. Rihanna, the good girl gone bad, is the ultimate niggabitch and displays that gladly, and for her that means: what’s on can come off. If that means she’ll be on stage half naked, then so be it. But Dutch winters aren’t like Jamaican ones, so pick a clothing style in which your daughter can resist minus ten. No to the big sunglasses and the pornheels, and yes to the tiger print, pink shizzle and everything that glitters. Now let’s hope she won’t beat anybody up at daycare.”

How to respond to this?

Not-so long after, as you can imagine, the magazine was apparently flooded with messages from readers who weren’t at all amused by any of this, and the magazine’s editor-in-chief issued an apology earlier today, saying that the article above was intended as a joke, and there was no racist motive behind it, nor was it meant to offend. She essentially blames the whole thing on the fact that, as she states, “you hear it all the time on tv and radio, then your idea of what is normal apparently shifts…

The old “*they* use the words all the time, so it should be ok for us to use them too” explanation.

Wait… isn’t Rihanna from Barbados, not Jamaica?

You can read the her full reply and the rest of the story on the Afro-Europe blog HERE.

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