While “The Muppets” largely held the crown for best marketing campaign of the year, “The Girl With The Dragon Tattoo” has been running a close second and is now looking to take the top spot.
Mouth Taped Shut, the sorta rogue marketing arm for the film, has dropped an awesome, lengthy, nearly ten-minute long faux “Hard Copy” segment on the murders that propel “The Girl With The Dragon Tattoo.” For those of you too young to remember, “Hard Copy” was a precursor to both “TMZ” and “Dateline NBC” — and was kind of a hybrid of both — an investigative news show, that also peddled in some pretty tabloid-y events (spoofed memorably in the “Homer Badman” episode of “The Simpsons“). Complete with vintage televisions ads and the warped feel of an old VHS cassette, this thing is pretty great.
And while we’re talking about the movie, in the New York Times profile on David Fincher and ‘Dragon Tattoo’ today, the paper revealed that while he’s still not comitted to any sequels, the follow ups “The Girl Who Played With Fire” and “The Girl Who Kicked The Hornet’s Nest” will be shot in the next twelve to eighteen months. Though they don’t say they will be made back-to-back, it is interesting they are being mentioned in the same thought, so we’ll have to see how that plays out.
For now, sit back and give this a look. “The Girl With The Dragon Tattoo” opens on December 21st.