Aside from the fact that the film is about male infidelity, this ad (which is among several problemmatic ads for the film) could cause Mr. Dujardin a perception problem. I know that Mr. Dujardin does not have any control over ads, but the point is why the hell do people think that these ads are ok at all?
There are tons of films about infidelity that don’t have ads like this movie. And you know that the ads are pushing the wrong buttons when people in France are pissed. Looks like a major miscalculation.
‘Artist’ Star Jean Dujardin Under Fire in France for Provocative Movie Ads (Hollywood Reporter)