Marketing strategy or a movie Summit is feeling nervous about? With a late summer bow initially pegged for Jonathan Levine‘s zombie romance with Nicholas Hoult and Teresa Palmer, “Warm Bodies” has now been moved to a chillier February 1, 2013 release date.
It seems no one wants to see Nicholas Hoult lead a movie in 2012, as this is the second film starring the rising actor to get bumped to 2013, following Bryan Singer‘s “Jack The Giant Killer.” That said, the date shift might be savvy for a couple of reasons. Firstly, instead of arriving in front of Brad Pitt‘s “World War Z,” the film will now arrive after, and there is no doubt the studio is hoping some of the heat from that bigger budgeted, starrier movie will carry over. Secondly, as the film revolves around a zombie (Hoult) who becomes involved with the girlfriend (Palmer) of one of his victims, a Valentine’s Day-ish release makes this a flick both geeks and their gal pals can go see. Everybody wins…right? The other advantage is that, for now, it’s the only film on that release date (though that will surely change).
Meanwhile, in other release date news, Millenium Entertainment isn’t wasting any time: following the U.S. premire of “Intruders” at SXSW, the movie will be rolling into theaters fast on March 30th. Starring Clive Owen and Daniel Bruhl, the story spans two continents and two kids, as they are both spooked by something that goes bump in the night. Finally, IFC Flims have lined up a bunch of release dates. Most notably among them: Michael Winterbottom‘s “Trishna,” starring Freida Pinto, arrives on May 18th, Lynn Shelton‘s indie love triangle “Your Sister’s Sister” with Mark Duplass and Emily Blunt gets in the sack on June 22nd, and breezy comedy “Peace Love & Misunderstanding” with Elizabeth Olsen, Catherine Keener and Jane Fonda will hit on June 1st. [BOM]