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Meet the 2012 SXSW Filmmakers #15: Johanna Goldstein, Producer of ‘Just Like Being There’

Meet the 2012 SXSW Filmmakers #15: Johanna Goldstein, Producer of 'Just Like Being There'

“Just Like Being There” producer Johanna Goldstein says, “Like most filmmakers, I make films because I love watching films. For me movies have always been the ultimate tree house — I could hide away someplace for a couple of hours, and come back with an entirely new perspective, a sense of security. I want to make films that give that to someone else, and, let’s be honest, I want to stay in the tree house… as an adult that means doing what I do.”

What it’s about: “Just Like Being There” focuses on poster artists, the music they commemorate, MONDO film posters, fans, bloggers, galleries, collectors and everything in between.

Producer Goldstein says: “My initial connection to gig posters was as a fan. I met the film’s director, Scout Shannon, at a Gallery 1988 show, and we were both astounded by the beautiful artwork there. After reading Patton Oswalt’s Wired article ‘Wake Up, Geek Culture. Time to Die,’ I started to think quite extensively about how nostalgia and geek culture played into the artwork I was collecting. The notion that the poignancy of a memory could be literally and playfully translated into visual art was novel. He Man getting a bowl haircut as portrayed by Kiersten Essenpreis is just one example– I own that poster, and it makes me chuckle every time I see it. Also, as a self-professed film buff, I was obsessed with the prints that had been coming out of MONDO, the idea of making great films into great screenprints and replaying them in your mind again and again. Scout’s background in music formed an immediate connection for him to the concert posters, and so our coming together on this project was a sort of perfect harmony of the scene. I had no idea what we would discover when we set out to explore this world, but we certainly saw something very special, and sincere. Since then it has become clearer every day that we are the cusp of a new art movement, and for two art fans, what more could you ask for?”

Goldstein was inspired by: “’Thunder Soul,’ an incredible film that Snoot Entertainment was sending to festivals when I worked there– the interplay of the music and story in that film is amazing, and the driving importance of art as a cornerstone of education was something that I connected to on a personal level. I think mostly, though, Scout and I were inspired by the artwork we saw. It’s so gorgeous, and so intriguing, we just had to get it on film somehow.”

Indiewire invited SXSW Film Festival directors to tell us about their films, including what inspired them, the challenges they faced and what they’re doing next. We’ll be publishing their responses leading up to the 2012 festival.

Keep checking HERE every day up to the launch for the latest profiles.

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