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New Contest from iThentic- Water: Take 1 Online Short Film Contest

New Contest from iThentic- Water: Take 1 Online Short Film Contest

A new nline short film contest, “Water: Take 1 Online Short Film Contest”, is an exciting and vital initiative that highlights our relationship with water and promotes upcoming water awareness, efficiency and recycling programs. The partners for this contest are iThentic Ventura Water located in Ventura, California, Limoneira’s Limco Del Mar and Patagonia

Looking for a innovative way to run an awareness campaign around their new water initiatives for recycling and conservation, Ventura Water, decided to empower viewers utilizing filmmaker’s talents. Most government agencies work in a different way but Ventura Water wanted to break the mold a bit and reach a different type of constituent. First word of the contest was made public last week following a screening and cocktail reception in Ventura.  

“Our country is undergoing a national water crisis involving water shortage and aging infrastructure,” said Ventura Mayor Mike Tracy before the screening, held at the Museum of Ventura County and attended by 200 local community leaders and influential stakeholders. “This contest is an effort to draw attention to this local, national, and global issue as we work together to find solutions through education and partnerships.”

The distinguished jury is comprised of leaders in water and environmental issues, entertainment professionals and influential members of the community and includes Sally Habbershaw, Vice President, Scheduling, Acquisitions & Promotions, AMC / Sundance Channel Global; Gill Holland, Producer, and partner at The Group Entertainment, a KY/NYC management/production company; Kathleen McInnis, Founder, See-Through Films, Film Curator and Director of Industry Programming, Palm Springs ShortFest; Jane Sievert, Managing Photo Editor, Patagonia; Scott Slater, nationally-recognized attorney specializing in water and sustainability issues; and Nicole Torre, President of New Angle Media focusing on social and environmental issues.

The Water:Take 1 is part of a larger effort to highlight our relationship to water and to encourage water efficiency at all levels, from the homeowner to the local business to the large industrial companies. The program is sponsored by Ventura County-based Limoneira Company and by Patagonia, who is headquartered in the City of Ventura.

The contest is being hosted by online distributor iThentic  which has a history of mounting successful entertainment contests and campaigns. Most recently, iThentic partnered with the Canadian Film Centre for its online festival, ShortsNonStop, and launched the interactive web series Guidestones.

“iThentic showcases online the best new work from international content creators working in all genres and media”, notes iThentic CEO Jonas Diamond. “We are delighted that an environmentally focused initiative such as Water: Take 1 allows us to shine a light on the best work and share an important message as well. It is a win-win all around.”

Eligible submissions are recent short films under five minutes that address the topic of water in any genre, including documentary, drama, comedy, animation, sci-fi or experimental. There is no fee for submission and videos will be online and able to be viewed upon acceptance. 

The submission period for entries is March 22-September 4, 2012. Ten finalists will be named and a jury-awarded Grand Prize of $1,500 will be presented to the Grand Prize Winner at an event hosted by The Brooks Institute later this fall. Users visiting will have an opportunity to vote for their favorite entry. The Filmmaker winning the “Audience Choice” award will receive a Canon EOS 7D Digital SLR camera

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