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‘Lovely Molly’ Trailer Works Hard to Remind Us How Much We Loved ‘Blair Witch’

'Lovely Molly' Trailer Works Hard to Remind Us How Much We Loved 'Blair Witch'

Director Eduardo Sanchez effectively helped begin the found footage genre when he co-directed “The Blair Witch Project” 13 years ago. Plenty of other directors have added their own takes on the genre with diminishing results (“The Devil Inside,” anyone?), but Sanchez is revisiting the concept again with his latest horror film “Lovely Molly.”

From the looks of the new trailer, it’s not your typical found-footage thriller. The film uses a standard narrative with intermittent first-person POV footage, meaning maybe we won’t be asking why the characters are filming the entire time as horrible things happen to them.

The film finds a newlywed woman moving into her abandoned childhood home. She starts experiencing strange, terrifying events and believes a malevolent force is out to get her and her family. The trailer really hinges on our memory of “The Blair Witch Project,” as more than a few images are reminiscent of stuff we saw there (dark cellars, a crying woman in front of a camera who could use a Kleenex).

The film played at this year’s SXSW and 2011’s TIFF, but we’ll all be able to check it out in theaters when it opens on May 18.

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