One of the movies that popped at the theater owners’ convention CinemaCon was Sony August release “Hope Springs,” starring Meryl Streep and Tommy Lee Jones as a middle-aged couple married for 30 years who are utterly bored with each other. They are running on fumes. So Streep drags reluctant Jones to relationship guru Steve Carell, who tries to reignite their sex life and their lives.
The studios continue to aim most of their product at young males–now the most fickle and inconsistent moviegoer demo. They used to turn up opening weekends, but they are now distracted by other entertainment in multiple media. Thus it makes sense for Hollywood to feed their most frequent moviegoers, older men and women, who are starving for content. When Hollywood does it right, low-cost hits ensue, from “Grumpy Old Men” and “About Schmidt” to “Gran Torino.” And “The Iron Lady” Oscar-Winner Streep is a star who pulls in the boomer demo. See: “It’s Complicated,” “The Devil Wears Prada,” “Julie & Julia,” “Mamma Mia!,” and “The Bridges of Madison County.”
First trailer below.