Director Romain Gavras is no stranger to helming provocative material, being the man behind M.I.A.‘s redhead killing “Born Free” and the helmer of “Notre Jour Viendre” but he’s upping the stakes for “No Church In The Wild,” the latest single from the team up of Jay-Z and Kanye West.
After soundtracking trailers for “Safe House” and “The Great Gatsby” you’d think this song already had a spot, but alas it hasn’t, so the creative team has looked back over the events of the the year or so and decided to appropriate the revolutionary spirit and imagery that rose up in the Middle East, dawned on Occupy Wall Street and is currently being felt in the month long plus protests in Montreal to sell hip hop records for millionaire musicians. Hooray. There is something a bit galling and even a bit lazy about all of this, with Yeezy and Hova dropping their smooth flow over some pretty violent imagery that isn’t directed with much flair to begin with, unless slo-motion is your bag. But then again, this isn’t the first time Jay-Z has tried to make a buck off a grassroots movement. Anyway, give it a whirl below.