IFC Films acquired North American rights to the Sundance indie dramedy titled, which was titled Predisposed, but will now be called Why Stop Now, with the tagline, “A Funny Thing Happened On The Way To Rehab,” as the first official poster shows.
Tracy Morgan stars in the film, alongside Melissa Leo, Jesse Eisenberg, Tanya Wright, and Isiah Whitlock Jr.
In the film, Morgan plays a hapless drug dealer named “Sprinkles” opposite Eisenberg’s character, who happens to be a piano prodigy; the film centers around their relationship.
Co-written by Philip Dorling (he directed it as well) and 1994 Oscar-nominee for Philadelphia, Ron Nyswaner, the official synopsis for Why Stop Now reads:
Eli Smith, a piano prodigy, is dealing with his troubled mother and enlisting help from a hapless drug dealer on the day he has an audition for a prestigious music program. Events spiral comically out of control as this gang of misfits faces the mistakes of the past, the challenges of the future, and the possibilities of love.
The film is based on a short film of the same name, which screened at the 2009 Sundance Film Festival. It also starred Melissa Leo, by the way.
IFC will open the film on August 17 in theaters; but before that, it’ll be available on VOD beginning on July 5.
Vulture’s got the exclusive poster debut which follows below, as well as a few still images underneath (no trailer yet):