Well, this is a curious bit of marketing from The Weinstein Company for John Hillcoat‘s “Lawless.” Although, considering the wonky campaign for “The Road,” this is becoming par for the course for Hillcoat’s films.
MTV has unveiled an infographic guide to the guns used in the film by brothers Forrest and Howard Bondurant (Tom Hardy and Jason Clarke) and sleazy special agent Charlie Rakes (Guy Pearce). We suppose the angle here is to sell the pic as a rootin’ tootin’ shoot ’em up — which it is, sort of — but we honestly don’t recall the characters ever regarding their guns as more than just the necessary tools of the dirty trade of bootlegging. Certainly, Howard didn’t go out of his way to marvel about the specifics of MDL MK-4 .38. Not to mention that the blistering evil of Charlie Rakes has less to do with his gun than with other means of persuasion he has at his disposal. This whole thing seems a bit odd for “Lawless,” which is more about the struggle for control in the fading days of prohibition, but we suppose trying to encapsulate that into a handy visual guide is a bit more difficult.
Anyway, take a look at it below. Co-starring Shia LaBeouf, Mia Wasikowska, Jessica Chastain and Gary Oldman, “Lawless” opens on August 29th.