Misrepresentative review quotes being used for film or TV show ads is nothing new. HBO is the latest to climb on the bandwagon of strategically placed ellipses with its ads for Aaron Sorkin’s “The Newsroom,” a show receiving mixed reviews at best.
Forbes points to a recent Hollywood Reporter two-page spread for the show, which is wallpapered with seemingly glowing praise. Some of the quotes are pulled from rave reviews, but others don’t exactly match the tone of the original articles. Perhaps most blatant is the use of Salon’s Willa Paskin’s words “captivating, riveting, rousing,” which technically appear in her review of the show, but couched this way: “The results are a captivating, riveting, rousing, condescending, smug, infuriating mixture, a potent potion that advertises itself as intelligence-enhancing but is actually just crazy-making.”
Somehow “condescending,” “smug” and “infuriating” didn’t quite make HBO’s zig-zaggy cut.
A quote from Times’ critic James Poniewozik was also liberally used, and the reviewer took to his Twitter to call out the premium cable channel: “Irony alert: HBO promotes its drama abt journalism by blurbing my NEWSROOM pan to sound like a rave.”