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Weekend B.O. Aug. 17-19 (A Lackluster ‘Sparkle’)

Weekend B.O. Aug. 17-19 (A Lackluster 'Sparkle')

Don’t say I didn’t tell you, but I did. And maybe it’s because of the summer doldrums, but Sparkle, and in fact all this weekend’s new releases, underperfomed to expectations.

In the case of Sparkle, box office analysts last week were predictiing a $20-22 million weekend gross that, by Friday night, dropped down to $16 million. But this weekend’s take of $12 million was lower than anyone expected.

In my piece below, about the lack of a 35th anniversary blu-ray DVD of the original film, I gave my reasons why I thought the film wouldn’t do well. But to paraphrase what I said – just who exactly was the audience for this film? With that b.o. opening, the film will have a very hard time reaching just $35 million before all is said and done.

And Total Recall, when you consider its production budget and what it’s taken in so far (unless it does monster business overseas), is set to become the biggest flop of the summer.

And the one weird new entry is the 13th place box office listing for 2016 Obama’s America one of those paranoid, “Obama is black nationalist radical socialist out to destroy America” documentaries made by and for people who spend a lot of their free time wearing white hoods and burning crosses, longing for the good day days when black folks knew their place.

1) The Expendables 2     LGF     $28,750,000
2) The Bourne Legacy     Uni.     $17,020,000 Total: $69,581,000
3) ParaNorman     Focus     $14,008,000    
4) The Campaign     WB     $13,385,000     Total:$51,694,000
5) Sparkle     TriS     $12,000,000    
6) The Dark Knight Rises     WB     $11,140,000     Total:$409,916,000
7) The Odd Life of Timothy Green     BV     $10,909,000 Total:$15,187,000    
8) Hope Springs     Sony     $9,100,000     Total:$35,051,000
9) Diary of a Wimpy Kid: Dog Days     Fox     $3,850,000     Total:$38,762,000
10) Total Recall     Sony     $3,500,000         Total:$51,782,000    
11) Ice Age: Continental Drift     Fox     $2,950,000         Total:$150,136,000
12) Ted     Uni.     $1,625,000     Total:$213,146,000    
13) 2016 Obama’s America     RM     $1,249,000     Total:$2,067,000

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