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Top Cross-Media Projects and Talent Announced for the 2012 Pixel Market

Top Cross-Media Projects and Talent Announced for the 2012 Pixel Market

Eight projects and in the running for the prestigious ARTE Pixel Pitch Prize and new prizes have been introduced as cross-media content creation and distribution grow.

Power to the Pixel(PttP) has named the 30 cross-media projects which have been selected to participate in The Pixel Market 2012, its two-day co-production market to be held in London on 17 and 18 October, during the annual Cross-Media Forum held in association with the 56th BFI London Film Festival.

Watch the Power to the Pixel Introduction here:

Of the 30 teams, eight have been selected to compete for the prestigious ARTE Pixel Pitch Prize, an award of £6,000 generously sponsored by the French/German broadcaster. The eight projects in the running for this prize will be presented at The Pixel Pitch, to be judged by a panel of international commissioning executives, decision-makers and financiers who face the hard task of choosing an ultimate winner. For participants and the audience of PttP delegates who will also be in attendance, The Pixel Pitch offers a unique opportunity to hear how cross-media projects are financed, and by whom.

Liz Rosenthal, CEO & Founder of Power to the Pixel said: “Making the selection of 30 projects for this year’s market was a hard task for all the right reasons. Creators are increasingly working on the development of their story ideas and content, and as a result this year’s Pixel Market and the whole arena is growing fast. We have selected 30 projects from nearly 100 entrants, well up from 25 last year which is hugely exciting for potential international partners and investors.  As a result, this year’s Pixel Market is bigger and bolder, with new prizes introduced to help support projects and their creators.  We’re delighted to be expanding the opportunities that The Cross-Media Forum brings to the BFI London Film Festival and to the UK creative sector as a whole.”

The eight projects in competition at The Pixel Pitch include The Super 8 Complex, a user-generated interactive archive celebrating 8mm film, by award-winning production company Spring Films, the U.K. production partner of Werner Herzog Films. Jeff Norton, a finalist at last year’s Pixel Pitch, returns with his immersive dystopia METAWARS. The Austrian-Iranian filmmaker Arash Riahi also makes a return: his project, Everyday Rebellion, was developed through PttP’s European cross-media workshop The Pixel Lab in 2010.

In addition, all 30 producer-led teams at the Market stand a chance of winning one of three new prizes, backed by international sponsors: the beActive Pixel Market Comedy Prize, the Mozilla Pixel Market Prize for Non-Fiction, and the Cinekid Pixel Market Prize, for projects aimed at children aged between 4 and 14.

The winners will be announced at an awards ceremony in London on 18 October.

The Pixel Market is a unique event, dedicated to financing international cross-media properties. It puts the best cross-media projects from around the world on show in front of more than 100 leading international financiers, commissioners and decision-makers from film, broadcast, games, publishing, advertising, the arts, mobile, tech and interactive media, offering producers one-to-one meetings with these experts that could be decisive in taking their projects forward. It lies at the heart of PttP’s Cross-Media Forum, now in its sixth year, which covers the latest trends in audience behaviour and new business models in the cross-media and transmedia space.

The Pixel Market is supported by the MEDIA Programme of the European Union. Additional support from the BFI, Arts Council England, Creative Skillset’s Film Skills Fund, Canada Media Fund, ARTE, Creative Industries KTN, Telefilm Canada, beActive, Cinekid, Mozilla and Tribeca Film Institute.    

Costas Daskalakis, Head of MEDIA programme unit at EACEA said: “Cross-media projects have attracted a lot of attention over the last few years. MEDIA is happy to support events such as The Pixel Market so that they also attract funding. The MEDIA programme has developed an overall strategy to support cross-media projects including training, financial support for development, markets and distribution.”

Clare Stewart, Festival Director, BFI London Film Festival said: “The Pixel Market is an integral part of the BFI London Film Festival’s Industry programme, providing tangible opportunities for innovative cross-media projects to attract marketplace support.”

Dan Simmons, Head of Film, Creative Skillset said: “The impact of digital and new technology continues to be a funding priority for Creative Skillset under the UK’s film skills strategy ‘A Bigger Future 2’.

We have funded Power to the Pixel since its inception six years ago.  Events such as The Pixel Lab and The Pixel Market are powerful opportunities for cross-media professionals – spanning different sectors of the creative industries – to network with leading digital pioneers; developing new business and transmedia opportunities in an international environment.”

Valerie Creighton, President and CEO, Canada Media Fund said: “The Canada Media Fund is pleased to partner once again with Power to the Pixel which brings together a world of creative talents. We recognise the important role of The Pixel Market as a key event where producers share their wealth of knowledge amongst each other.  The diversity of voices and projects presented here illustrate the unique opportunities that exist within the world of cross-media.”

Michel Reilhac, Executive Director of ARTE France Cinéma said: “There is no better place today then the London Pixel Market to keep myself informed of the best transmedia stories in the making. It is a fast evolving new field and this is where I feel I can stay on top of what is happening creatively.”

Carolle Brabant, Telefilm Canada’s Executive Director, said: “We’re excited to support Power to the Pixel for a second year running.  At Telefilm, finding innovative ways to engage audiences and to stimulate demand across borders and platforms is at the centre of our priorities. This unique international forum provides trend-setting producers from Canada with an opportunity to showcase their work and to engage with leading decision-makers in this dynamic marketplace.”

Jeremy Davenport, Deputy Director Creative Industries KTN said: “Power to the Pixel is exploring the cutting edge of digital convergence, where creativity, content and technology are forging new ways of storytelling for a global audience. CIKTN is looking forward to seeing the exciting projects that are emerging this year.”

Brett Gaylor, Director Mozilla Popcorn said: “We’re excited at Mozilla to see how the makers chosen for this year’s Pixel Market will transform the web.”

Nuno Bernardo, MD beActive said: “We’re very impressed with the quality of the projects submitted that make the jury decision very difficult. We are seeing an increase not only in quality but also in the diversity of the projects submitted. This year comedy-based projects are strong contenders, and we are excited about the projects that are eligible for the beActive Pixel Market Comedy Prize.”

Fleur Winters, Head Cinekid for Professionals said: “I’m extremely pleased to partner with Power to the Pixel, especially with this great selection of 30 innovative projects. The new frontiers they tap into matches ours and are so important! Producers will hopefully find a perfect follow up of their children’s cross-media projects after the renowned Pixel Market at the Junior Co-production Market, here at Cinekid in Amsterdam.”

Beth Janson, Executive Director Tribeca Film Institute said: “The Pixel Market is an essential destination if you are looking for the best and the brightest independent producers in this quickly evolving space. We are thrilled to be partners with Liz Rosenthal and her team.”

Full List of The Pixel Market 2012 Participants

In Competition:

  • Stephan Bonnefoy & Christophe Findji, 2 Minutes & Jus de Prod, Ori&Gami! (France)
  • Edward Dallal, Spring Films, The Super 8 Complex (U.K.)
  • Steven Grisales & Jose Luis Rugeles, Rhayuela Cine, Buenaventura Mon Amour (Colombia)
  • Natalia Imaz & Luisa Romeo, Parabellum Film & Frida Films, The Incredibles (Spain/Germany)
  • Jeff Norton, Awesome Media & Entertainment, METAWARS (Canada/ U.K.)
  • Uffe Savery & Mads Damsbo, Copenhagen Phil in cooperation with MAKROPOL, World Online Orchestra Project (Denmark)
  • Arash & Arman T. Riahi, Golden Girls Filmproduktion & Filmservices, Everyday Rebellion (Austria)
  • Mahyad Tousi, BoomGen Studios, Birthright (U.S.)

General Selection:

  • Sarah Arruda, Mary Dickie, Mike Robbins & Alex Wittholz, Helios Design Labs, Queen West – Art.Noise.Mayhem (Canada)
  • Jakob Balslev & Petter Madegård, Nordisk Film Production, Cinema dell’Arte #3 – Thunders of Thor (Denmark)
  • Enrica Capra, GraffitiDoc, Europe for Sale (Italy)
  • Matthieu de Laborde & Samuel Aubin, ISKRA and RHIZOME, It is That Way (France)
  • Nicolas Deprost & Julien Krizek, WHAC Média, Ukiyo-e, Stories of the floating world (France)
  • Bruno de Sa Moreira & Edouard Lussan, Normandy Productions, William the Conqueror (France)
  • Bruno Felix, Submarine Channel, The Last Hijack (Netherlands)
  • Marcos Ferreira, MobContent, Music.Art.Place (Brazil)
  • Fabrizia Galvagno, Doc in Progress, DOCUSOUND (Italy)
  • Ellin Hare & Magnus Dennison, Amber Film & Photography Collective and Meerkat Films, Between the Mud and the Farthest Star (U.K.)
  • Annika Hellström & Petra Revenue, Anagram Produktion and Cinenic Film, Blasting Bängtssons (Sweden)
  • Gabriela Isas, Chocolate Albino, VICTOR (U.S../ U.K.)
  • Esben Kjær Ravn, Kong Orange, Let’s DanceA Casual Game About Death (Denmark)
  • Kristoff Leue, SANCTA, ZOOks (Belgium)
  • Zack Lieberman, Exit Strategy New Media & Max & Charlie Productions, Max & Charlie (U.S.)
  • Michael Luda, Thomas Langhanki & Sven Sund, Saxonia Media and Experimental Game, The Slumbers – Wish Tales (Germany)
  • Zach Niles, SodaSoap Creative, Lakou Mizik (U.S.)
  • Lucas Ochoa & Hugh Garry, Pulse Films, In Your Voice In Your Heart  (U.S./ U.K.)
  • Lise Saxtrup, Dajana Dimovska & Trine Laier, Klassefilm & KnapNokGames, Cosmic Top Secret – Black Holes Expansion (Denmark)
  • Kent Sobey & Catherine Tait, Farmhouse Productions/ Duopoly Canada/ Baby Cow Productions, SOS: Save Our Skins (Canada/ U.K.)
  • Alex Steyermark & Lavinia Jones, 1m1 Trax, The 78 Project (U.S./ Canada)
  • Juliet Tzabar & Dominic Minns, This is Pip/Plug-in Media, Ha Ha Bonk (U.K.)

For updates on the Pixel Market and more information on the Cross-Media Forum go to

Power to the Pixel’s clients and partners include: ARTE; BAFTA; BBC, BBH; Berlin Film Festival; BFI; Canada Media Fund; Cannes Film Festival (Marché du Film); EAVE; EU MEDIA Programme; Edinburgh International Film Festival; IFP; Medienboard Berlin-Brandenburg; Mozilla; Nordisk Film & TV Fond; Orange; Telefilm Canada; TorinoFilmLab.

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