As I’ve said a few times before, it’s tough to start a TV network. It takes time, patience and money; Lots and lots and lots of money, before you start seeing any results.
And after a pretty rough beginning, there are strong signs that things are really turning around for Oprah Winfrey’s OWN network.
The network just marked it’s third consecutive quarter of ratings growth, thanks to shows such as Oprah’s Next Chapter, which recently has gotten some major “gets” as guests, like Rihanna, which pulled in 2 1/2 million viewers; as well as Fix My Life with Iyanla Vanzant.
The bad news is that the network is still losing money for Discovery Communications – as much as $143 million this year. Though the CFO of Discovery, Andy Warren, said that he expects the network to break even during the second half of 2013.
But OWN president Erik Logan says that he’s confident in the continuing success of the network, and that it would be a struggle to get there: “We all knew it would take some time to take this turn, It certainly is a welcome narrative.“