Back to IndieWire

Robert Townsend, Isiah Thomas Open Casting For Basketball Players For Roles In ‘Playin’ For Love’

Robert Townsend, Isiah Thomas Open Casting For Basketball Players For Roles In 'Playin’ For Love'

Robert Townsend and Isiah Thomas Hold Auditions for Basketball Players in Community Film Initiative that Promotes Non-Violence

Jamba Juice Will Distribute Over 600 Smoothies to Encourage Participating Youth to “Live Fruitfully™ and to Promote Healthy, Active Living

(Miami, FL October 31, 2012) – Hollywood filmmaker Robert Townsend and NBA Hall of Famer Isiah Thomas are seeking basketball players for roles in the upcoming film, Playin’ For Love, which begins shooting this November in Historic Overtown. The auditions, presented by Jamba Juice® Company, will take place on Sunday, November 4, 2012 at the American Airlines Arena (AAA) from 8:00 a.m. to 10:00 a.m. ET.

“Playin’ for Love” is party of a community film initiative that includes a movie production and student training program designed to provide local youth with a positive alternative to violence. The film is centered around an arrogant celebrated high school basketball coach who gets his life turned upside down when a Superstar Player transfers to his school and his mother tries to take over the team.

Producers of the film are seeking young males’ ages 16-23 who are able to play basketball, no acting experience is necessary. The auditions will include an NBA style basketball tryout with Isiah Thomas in the AAA facility; giving participants a chance to have the Miami Heat experience. Participants must arrive on time and in basketball gear.

The auditions are closed to the general public. Individuals interested in auditioning can register online at the City of Miami’s CRA’s website at

One of the official event sponsors, Jamba Juice®, will be onsite to provide smoothies to all participants to help keep them energized and charged up during the tryouts. Jamba® Chief Brand Officer, Julie Washington, will also present a check to the Miami-Dade County School Superintendent in recognition of the work being done to create healthier schools and neighborhoods for kids through the creation of gardening programs in Overtown and surrounding communities. In addition, event sponsor Connor Sports Flooring will make a check presentation to the Overtown community for the new basketball gym that will be placed at Theodore Gibson Park.

The Community Film Initiative is brought to you by the City of Miami South East Overtown Park West/OMNI Community Redevelopment Agency (SEOPW). Participating organizations and sponsors include Jamba Juice Company, the Miami HEAT, Hall of Fame NBA Player Isiah Thomas, University of Miami School of Communication Department of Cinema and Interactive Media, Miami-Dade County Public Schools, Citi-Trends, South Florida Workforce, Connor Sports Flooring, Aveda, Doubletree Hotels and the Greater Miami Convention and Visitors Bureau.

For more information on the Community Film Initiative contact the SEOPW Community Redevelopment Agency at (305) 679-6800.

WHO: Hollywood Filmmaker Robert Townsend, NBA Hall of Famer Isiah Thomas, Miami HEAT, Connor Sports Flooring, and Julie Washington, Chief Brand Officer, Jamba Juice Company

WHAT: Open Casting Call for Basketball Players for roles in Community Film Initiative “Playin’ For Love”, a movie directed and produced by Robert Townsend and Isiah Thomas.

WHEN: Sunday, November 4, 2012 from 8:00 a.m. to 10:00 a.m.

WHERE: American Airlines Arena, 601 Biscayne Boulevard, Miami, FL 33132

Sign Up: Stay on top of the latest breaking film and TV news! Sign up for our Email Newsletters here.

This Article is related to: News and tagged

Get The Latest IndieWire Alerts And Newsletters Delivered Directly To Your Inbox