I didn’t even know it aired; did you?
But it’ll be re-broadcast on Wednesday, December 12, at 8pm, on ESPN 2.
The full story via press release from ESPN…
“30 for 30” Film “You Don’t Know Bo” is ESPN’s Highest Rated Documentary
You Don’t Know Bo, the latest film in ESPN Films’ Peabody Award-winning and Emmy-nominated 30 for 30 film series, earned a 2.3 metered market rating to become ESPN’s highest rated documentary on an overnight basis, according to the Nielsen Company. The film, which aired Sunday night after the Heisman Trophy presentation, topped The Fab Five, an ESPN Films documentary that premiered to a 2.0 overnight rating on March 13, 2011, about the famed University of Michigan basketball team of the early 1990s.
“Bo Jackson’s story is one that captured the nation’s attention back in his prime and still fascinates people today – nearly two decades after his retirement,” said Connor Schell ESPN Films vice president and executive producer. “With You Don’t Know Bo, we wanted to present a documentary that would honor Bo’s legacy while appealing to those who lived through his great feats. But it was equally as important to encapsulate his great achievements for those who may not have ‘known’ Bo, and we are thrilled with the audience response to the film.”
You Don’t Know Bo rated highest in Birmingham, Ala., with a 7.9 metered market rating.
Directed by Michael Bonfiglio and produced by @radical.media, You Don’t Know Bo takes a close look at two-sport athlete Vincent Edward “Bo” Jackson and the creation of a legend. As the only athlete ever selected to play in the NFL Pro Bowl and the MLB All-Star Game, Jackson will forever be known as a cultural icon who looms larger than life as one of the most famous athletes of all time. This film examines the truths and tall tales that surround Jackson, and how his seemingly impossible deeds captured the country’s collective imagination for an all-too-brief period in time.
You Don’t Know Bo will reair on Wednesday, Dec.12, at 8 p.m. ET on ESPN2.
Watch the trailer below: