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‘Primer’ Mastermind Shane Carruth Goes the DIY Distribution Route With ‘Upstream Color’

'Primer' Mastermind Shane Carruth Goes the DIY Distribution Route With 'Upstream Color'

“Primer” mastermind Shane Carruth has decided to distribute his long-awaited follow-up “Upstream Color” in the U.S. through his own company, erbp, the enigmatic filmmaker announced Tuesday. The news comes on the eve of the film’s debut on Monday, Jan. 21, in the Dramatic Competition at the Sundance Film Festival.

“Upstream Color”will open in New York at the IFC Center April 5, then expand to Los Angeles, San Francisco, Seattle, Boston, Dallas, Chicago and other major markets. Digital distribution will follow in May along with a DVD/Blu-ray release.

READ MORE: Trailer of the Week: ‘Upstream Color’ Teases the Return of Sci-Fi Puzzle-Maker Shane Carruth

“As a filmmaker you try to make a compelling case for an audience to stick around minute by minute with what is on the screen,” said Carruth. “By also crafting the marketing we’re still doing that, still storytelling, but we’re trying to make a case for an audience to show up. Hopefully for viewers, framing the film this way and staying true to the film’s intent makes it a bit more of an intimate relationship.”

The writer-director will be working with theatrical booker Michael Tuckman and the Sundance Institute’s #ArtistServices Project to build awareness for the film.

“Upstream Color,” which will screen at the Berlin International Film Festival in mid-February, stars Carruth and Amy Seimetz in the story of a couple bound together with an ageless organism. Casey Gooden, Ben LeClair and Meredith Burke produced.

Carruth’s debut, “Primer,” won the grand jury prize at Sundance in 2004.

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