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“We’ve Lost The East Coast, China’s Dark”: New Super Bowl TV Spot For ‘World War Z’

"We've Lost The East Coast, China's Dark": New Super Bowl TV Spot For 'World War Z'

Over the next few days, some of the bigger movies of the year are going to be unveiling their wares in front of one of the biggest TV audiences on the calendar. Yep, Superbowl Sunday has arrived, and as ever, some high profile movies are going to be using the commercial breaks to show new footage. And one of them just snuck out early, as Paramount have unveiled their big game spot for summer blockbuster “World War Z” a full 72 hours before game time.

And… there’s not a lot of new footage here, to be honest. The trailer that landed a few months back is structurally and content-wise pretty close to the truncated 30-odd seconds we get here, although there’s a slight hint of a traumatic-looking plane crash sequence that looks new to our eyes.

In fairness, Paramount are at a disadvantage, because the rewritten, reshot third act of the film only wrapped a couple of months back, so they may not have had that much footage to show. And the Superbowl audience are more likely to be casual movie fans who haven’t necessarily seen the trailer already. But at the same time, there’s nothing here that really explains what the movie’s about, or why anyone should go see it, beyond the presence of Brad Pitt. Still, “Inception” fart trombone!

You can see the clip below in an embed courtesy of Bleeding Cool, or watch it in HD over at Apple. “World War Z” opens on June 21st, 2013. And if anyone’s solved the “is it really fast? Do you eat it on Sundays?” riddle, let us know. We’re assuming it’s not “braaaaaains.”

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