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Can AARP and RLTV Make Film Criticism on TV Work Where Others Haven’t?

Can AARP and RLTV Make Film Criticism on TV Work Where Others Haven't?

Bill Newcott, film critic turned AARP editor, has made his “Movies for Grownups” program a multiplatform franchise. He reviews films that appeal to the 50+ audience online, in AARP magazine, on the radio and now on YouTube and on TV on the Retirement Living TV channel.

RLTV announced today that Newcott will be hosting “Movies for Grownups Presents,” a new weekly TV series made in conjunction with AARP that’s set to debut on Friday, March 1 at 8pm. The show will be a combination of a hosted movie broadcast and a review/recommendation show. It will look at theatrical, home video and VOD releases thought to be of interest to older audiences before giving way to an airing of a film Newcott’s hand-picked for viewers, with the critic sharing insights and stories about the movie throughout the evening.

“From the start, AARP’s Movies for Grownups program has pointed audiences to great films for 50+ movie lovers—and worked hard to make sure Hollywood doesn’t overlook that audience,” said Newcott in the release. “Now with RLTV, we’re bringing some of our favorite classic films straight to people’s homes—and previewing great new films they can see in theaters and on home video.” Newcott’s also launching a weekly “Movies for Grownups” YouTube series, a trailer for which is below.

Film criticism’s had increasing trouble finding a place on air, with not even Roger Ebert able to make the revamped “Ebert Presents: At the Movies” that launched in January of 2011 work past its first year. But while the industry seems consistently surprised when something like “The Best Exotic Marigold Hotel” succeeds, there’s clearly a viable older audience hungry for films that speak to them, so maybe the specificity of Newcott’s approach will make his show work where others haven’t.

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