Cinedigm Digital Cinema Corp. announced today that Laura A. Sok has been appointed to Director of Theatrical Publicity. Sok comes to position from Oscilloscope Laboratories, where she was director of national and regional publicity, heading up campaigns for “Shut Up and Play the Hits” and “Samsara.” Before then, she worked in publicity roles at Relativity Media, IFC Films and New Line Cinema.
Sok will report to Jeff Reichert, Cinedigm’s Vice President of Theatrical Marketing, who said “The addition of Laura is really a dream come true/ Not only is she a top-notch publicist, she understands the entirety of the theatrical distribution business, which will make her an asset as we continue to aggressively expand ours.” “Cinedigm has long been an innovator in distribution, with an incredible eye for what’s happening in today’s industry,” added Sok. “I’m excited to work with such a forward-thinking, dynamic team to expand its theatrical presence in the years to come.”
Cinedigm’s been building its theatrical release slate since the company’s acquisition of New Video in April 2012 — its releases include the Oscar-nominated doc “The Invisible War,” the John Slattery drama “In Our Nature” and the Irish horror-thriller “Citadel.” Cinedigm is set to release “Come Out and Play” and “Don’t Stop Believin’: Everyman’s Journey” in theaters in March.