Behold, the power of Harvey Weinstein. While he’s known for being a tough customer, the super producer — like we’ve said time and time again — is one of the best allies to have in your corner to promote your movie. And he’s shown exactly why he’s still the best in the game with “Silver Linings Playbook.” After premiering the film at TIFF to enthusiastic reviews and winning the People’s Choice Award in the process, many found it strange that he chose to platform the movie. Well, thirteen weeks and eight Oscar nominations later, he’s laughing last as the movie makes its way toward $100 million domestic. And now comes the victory lap.
The Weinstein Company has dropped a staggering 30-minute behind-the-scenes look at the movie, which might as well also be a promo reel for what Harvey will do for your movie. It recaps the journey the movie has taken, emphasizes the personal attachment the material has to director David O. Russell and features key media appearances and interviews by the entire cast. It’s a greatest hits package of sorts. And oh yeah, it puts the kind of stuff that makes Oscar voters punch a ballot — fast foward about the 4 minute 20 second mark and you’ll see Robert De Niro cry when Katie Couric asks him about taking a role that meant so much to David O. Russell personally.
Could this movie surprise even “Argo” next on Oscar Sunday? We’ll find out soon enough.