I’ve written about L.A. and Chicago based filmmaker Darryl
Roberts on S & A a few times before.
And in case you haven’t heard of his 2007
documentary America The Beautiful, it just happens to be one of the most
financially successful, self-distributed documentaries in recent years.
In that film, Roberts chronicled the sudden rise and steep
fall of Garren Taylor, who was, back then, a 12 year old professional model in N.Y. and LA featured on magazine, runways and even Oprah’s old TV show. However
she suffered a near mental breakdown and major self-esteem issues, when, at age
14, her career came to a sudden halt. All of which was captured by Roberts’ unblinking camera.
However, the film also expands into dealing with
America’s morbid fascination with youth and beauty, and how the beauty industry
makes billions manipulating women (and men as well) into feeling insecure about
Basically distributing the film himself through
screenings at film festivals, movie theaters, universities and social organizations,
as well as on DVD, VOD and cable and very effectively using social media to get
the word out about the film and future screenings, the film was a phenomenal hit, making millions,
and making Roberts very wealthy.
Though you’ve never read about him in The Hollywood Reporter
or Nikki Finke, we’re talking true, underground independent filmmaking and
being very successful at it.
He followed up that film with his 2011 sequel, America the
Beautiful 2: The Thin Commandments, in which he continued exploring America’s’ lethal
obsession with diets and beauty and using the same distribution methods and social media network.
The result was also just as successful as the first film, making even more
millions and making Roberts even wealthier.
And now the third and final installment called,
America the Beautiful 3 is, according to Roberts, almost complete.
This time however, he turns his sights on this America’s ugly
sexualization of young girls by the media and society, and Roberts promises that,
not surprisingly, a lot of people are going to be pretty outraged by what he reveals
in the film.
According to him, there’s some minor shooting he plans to
do this spring, but the film will definitely be ready by this
fall. He’s already in talks to premiere AIB 3 at the Chicago
International Film Festival this fall, and it’s scheduled be released nationally in
theaters two weeks later.
However one major development, because of the success of
the first two films, is that Roberts has been able to make a deal for overseas distribution
for AIB 3 and, already, the film is scheduled to open in Israel in Dec 2013 and
in Scandinavia March 2014.
Further overseas distribution deals are sure to follow