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The American Pavilion Announces Historic Redesign Details Timed To 25th Anniversary

The American Pavilion Announces Historic Redesign Details Timed To 25th Anniversary

We support The American Pavilion as the place to get wifi, leave messages, get a bite to eat, and see some fellow Americans.  AMPAV was the first “pavilion” in Cannes.  Now the Pavilions represent every country in Cannes. 

The American Pavilion redesigned will be timed to it’s 25th Anniversary. AMPAV founder Julie Sisk is looking forward to the completely new look of The Pavilion for Cannes 2013. It is the first renovation and will incorporate sophisticated design elements similar to The Peninsula properties, the presenting sponsor, timed to the forthcoming opening of a historic new property in Paris. 


The redesign work is being done by Glow Studios in conjunction with The American Pavilion. 
The new look of The American Pavilion will be Cabana-esque, in a seaside pallet of blues, seafoam greens, dashed with exciting highlight colors. The Pavilion redesign includes an opened up/ expanded inside dining area, and comfortable sofas and armchairs available for the weary Cannes film professional. Outside on the terrace teak tables and chairs will heighten the Cabana feel, with even more rest areas dotted around the sun shaded beachside Eden. 

Robert Cheng, Vice President, Marketing of The Peninsula Hotels commented “With our long heritage as one of the world’s oldest luxury hospitality groups, The Peninsula Hotels has been creating memorable moments for our guests since 1866. The combination of the glamour and style of our hotels (including our newest hotel in Paris, premiering soon), the movie world and the Festival means that this partnership with The American Pavilion is the ideal platform to take our brand to different audiences across the globe.” 


Glow is a Los Angeles based design consultancy that specializes in developing prominent brand presences through exhibitions, interiors, and events. From the first spark of an idea to the final flick of the switch, we craft compelling environments that fuse a relationship between our clients and their audience. 

Glow fosters a free-thinking culture that yields ongoing relationships with happy clients, many of them having worked closely with us for as long as fifteen years. We stand for projects that offer the opportunity to push our team beyond what’s familiar and comfortable, resulting in innovative and exciting work. And that work in turn stands for the kind of cutting-edge experiential design that transforms brands into destinations that inspire return. Again and again. 

For more information please go to: 


Celebrating their 25th year as the center of American hospitality for the film industry in Cannes, The Pavilion brings professionals and emerging filmmakers together. 

The American Pavilion is the center of activity at the Cannes International Film Festival for the American film community, offering membership for professionals, provocative and insightful programming, immersive student programs, the Emerging Filmmaker Showcase and more. 

Serving as a communication and hospitality center for the thousands of Americans in Cannes during the Cannes Film Festival, The American Pavilion provides an impressive array of facilities and services to the international film community. Since its debut at the 1989 Cannes Film Festival, The Pavilion has become a permanent fixture on the Cannes landscape. 

For the corporate sponsors of The American Pavilion, the dozens of exhibitors and office holders, and the thousands of American participants, The American Pavilion accommodates the need for information, orientation and recreation. For the duration of the Festival, The American Pavilion provides both a dynamic business environment and an opportunity to relax in comfortable surroundings. 

Just a few steps from the Palais des Festivals, where all the major Festival films are premiered, and with a panoramic view of the Bay of Cannes, The American Pavilion is the perfect place to transact business, share ideas and effectively reach the thousands of affluent international business travelers who attend the Festival every year. 

For more information, visit 

Parent company of The Peninsula Hotels 

Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of transport, club management and other services. The hotel portfolio of the Group comprises The Peninsula Hotels in Hong Kong, Shanghai, Beijing, New York, Chicago, Beverly Hills, Tokyo, Bangkok, Manila and Paris (under construction). The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and The Peak Tramways, St. John’s Building, The Landmark in Ho Chi Minh City, Vietnam and the Thai Country Club in Bangkok, Thailand. 

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