The first poster for the Sundance Grand Jury Prize winner “Fruitvale Station” has been unveiled. The Weinstein Co.’s indie drama has already proven to be a festival darling, as the film will screen in Cannes’ Un Certain Regard sidebar, before the film hits theaters July 12.
With the Cannes logo and both of the film’s Sundance accolades prominently displayed on the poster — the Ryan Coogler drama won the Audience Award at Sundance when it was still known as “Fruitvale” — above an even more conspicuous “The Weinstein Company Presents” lording over the title, “Fruitvale Station” is poised for great things. (Our TOH! review is here.)
The film is following a tried-and-true release pattern taken by two other Sundance debuts selected for Un Certain Regard that went on to be nominated for Best Picture at the Academy Awards. Lionsgate’s”Precious” (2009) had a similar fate, winning both Audience and Grand Jury awards at Sundance before screening at Cannes. Supporting Actress Mo’Nique and screenwriter Geoffrey Fletcher went on to win Oscars for the Lee Daniels film.
Last year, Fox Searchlight’s best picture nom “Beasts of the Southern Wild” won the Cannes Camera d’Or for Benh Zeitlin after winning, like “Fruitvale Station,” two awards at Sundance including the Grand Jury Prize. And Harvey Weinstein is no slouch when it comes to taking films like “The Artist” from Cannes to Oscar contention.
Written and directed by Ryan Coogler and starring Michael B. Jordan and Oscar-winner Octavia Spencer (“The Help”), “Fruitvale Station” treads in the heartstring-tugging, social realist tradition that festivalgoers and Academy voters embrace. It recreates the last day in the life of Oscar Grant, who at 22 years old was shot and killed by an Oakland police officer at the titular BART station on New Year’s Day, 2009.
View the poster below.