She’s internationally-known, so I suppose these should be well-received, and certainly not foreign to UK audiences. So I don’t know if I’d even call it an “expansion” of her brand.
Although it’s certainly a move in the right direction though…
The newly-launched TLC UK, which debuted on April 30, is home to these OWN originals.
Full details via press release from Discovery Networks International below:
OWN: OPRAH WINFREY NETWORK AND DISCOVERY NETWORKS INTERNATIONAL PARTNER TO LAUNCH OWN PROGRAMMING BLOCK IN THE UK
“Oprah’s Next Chapter,” “Oprah’s Lifeclass,” “Oprah’s Master Class” and “Super Soul Sunday” are among the programs being exported.
(Los Angeles, CA and Silver Spring, MD) – OWN: Oprah Winfrey Network and Discovery Networks International (DNI) today announced they have partnered to launch an OWN programming block in the United Kingdom. The multi-year deal will include programming from popular OWN series: OPRAH’S NEXT CHAPTER, OPRAH’S MASTER CLASS, OPRAH’S LIFECLASS, and SUPER SOUL SUNDAY. The programming block marks a drive to bring broad based general entertainment content to TLC and bring OWN content to DNI’s female flagship channels. The block will premiere on the TLC in the UK, and additional launches for the months ahead are currently being explored.
“We are so proud to build on the great success that we have had airing OPRAH’S NEXT CHAPTER with Lance Armstrong and Justin Bieber,? said Luis Silberwasser, Executive Vice President & Chief Content Officer, DNI. “This is the next phase in showcasing the content that is like no other, the kind that only Oprah and her team at OWN can deliver. This is a real win for DNI, OWN, and most importantly, our viewers with the stars and celebrities that are featured across OWN programming. We are delighted to premiere this block in the UK on TLC at its launch.?
“OWN’s success in the U.S. has afforded us this opportunity to expand our programming internationally reaching Oprah’s dedicated fans around the world?” said Erik Logan, president, OWN. “We are seeing great demand for our series as we continue to build our worldwide audience. We’re thrilled to be able to continue the network’s momentum with this international expansion.?
OWN will continue its partnership with Passion Distribution to distribute other OWN programming internationally.
About the programs:
OPRAH’S NEXT CHAPTER: Viewers join Oprah for in-depth interviews with some of today’s biggest newsmakers and celebrities. The series has delivered some of the network’s highest ratings reaching millions of viewers worldwide.
OPRAH’S MASTER CLASS: Oprah uncovers the successes, failures and lessons of some of the most brilliant and famous people of our time, including Jay-Z, Simon Cowell, Diane Sawyer, Lorne Michaels, Dr. Condoleezza Rice, Sidney Poitier, Dr. Maya Angelou – and even Oprah Winfrey herself.
OPRAH’S LIFECLASS: Taking the role of a teacher alongside handpicked experts, Oprah highlights the lessons and principles that guide her life.
SUPER SOUL SUNDAY: The multi-award winning series inspires viewers to become the best they can be and find a deep connection to the surrounding world. During this inspiring block of programming, Oprah sits down with top thinkers, visionaries and authors to discuss themes of happiness, spirituality and personal fulfillment. Notable guests include Elie Wiesel, Wayne Dyer, Gary Zukav, Debbie Ford, Marianne Williamson and Ram Dass.