Among the countless dramatic international fare making it into theaters throughout the coming months, Regis Roinsard’s “Populaire” has continued to stand out for the sheer sense of delight emerging from the film’s breezy tone, infectious look and screwball tone. With a release date currently set for this September, U.S. distributor The Weinstein Company has released a new trailer for the romantic comedy, giving it one of its first major stateside pushes leading up to its release.
The ’50s set story follows Rose Pamphyle (Deborah Francois) as the daughter of a village grocer with dreams of one day becoming a secretary. Despite her inexperience, she is hired by an insurance firm. Once the firm’s owner (Romain Duris) di3scovers she has amazingly fast typewriting skills, the two enter the competition circuit to try and make her the world’s fastest typer. Recent Oscar-nominee Berenice Bejo (“The Artist”) costars as Duris’ longtime friend and past potential lover, now happily married.
The Weinstein Company will be putting out the film in limited release on September 6, and is likely aiming for a success in line with their recent French box office successes “The Artist,” and “The Intouchables. While “Populaire”‘s trailer hints at a similar crowdpleasing tone, it’s quick to distinguish itself with a candy-colored aesthetic and sense of carefree charm entirely its own.
Check out the full trailer below: