The majority of AT&T commercials these days tend to feature a guy talking to a group of kindergarten kids, listening to them say the “darndest things.” But most recently, AT&T has been taking on a more serious issue in their ads, regarding texting and driving. The ads are meant to promote their “It Can Wait” campaign, where people can go on the campaign’s website (itcanwait.com) and pledge to never text and drive. In one of their latest “It Can Wait” ads, they have enlisted the help of filmmaker Werner Herzog, and the end result is pretty sobering.
The commercial features a mother telling the story of how her son, Xzavier, was crossing the street and wound up getting hit by a car. The woman in the car was texting. Xzavier managed to survive, but not without losing his legs and becoming paralyzed below his diaphragm. We then see Xzavier alongside his mother, in a wheelchair, struggling to breathe. His appearance in the ad is brief, but long enough to break your heart. Be sure to watch the commercial below.